Enzo Poedagar journey began in 2023, guided by a clear principle: authentic luxury should not be the privilege of a select few. Inspired by the tradition of fine watchmaking, we set out to break with the excesses of the industry, where abusive margins have become the norm.

Our mission was clear from the beginning — to create watches of excellence, using the same noble materials used by great brands, but with a fairer and more conscious approach. For those who appreciate well-measured time, refined aesthetics and the true value that lies in the integrity of what is built.